by guest blogger Jody Perrecone
According
to Business Week Magazine, dieting in America is a $40 billion a year industry.
For a majority of Americans, these diets don’t work and are a waste of money. People
are looking for a quick fix, and when it comes to permanent weight loss, a quick
fix won’t fix the problem of overweight.
In fact, the quick
fix diet can do more harm than good. When too few calories are eaten, muscle
mass is reduced and much of the weight loss is water. Once off the diet, the
body can go into a starvation response, leading to a weight gain of only fat.
The American Psychological Association reviewed 31 diet studies and after two
years, found up to a third of the dieters weighed more than when they began the
diet.1 Repeated failure at weight loss gives us a sense of failure
and little hope of successful weight loss.